The Art of Email Course Outline
- Module 1 (Foreword, Introduction, Strategic Upstream Decisions, Strategy + 10,000′ View, How to Think About Writing, and the Nine Dot Puzzle)
- Module 2: Principles of Serialized Narratives
- Module 3: Soap Opera Series
- Module 4: Relationship Building Series
- Module 5: Value Newsletter
- Module 6: Bridge Emails
- Module 7: Story-Powered Promotions
- Module 8: Product Launch Series
- Module 9: Customer Onboarding Series
- Module 10: Putting It All Together
- Module 11: Advanced Ideas
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