What You Get:

Phase One: Assessment

• Phase 1: The Customer Assessment
• Phase 1: Reporting Overview
• Phase 1: Understanding The difference between Hard and Soft Metrics
• Phase 1: Reporting Discussion Between Pros
• Phase 1: Google Data Studio Supermetrics Reporting
• Resources: Basic Financial Literacy for Clients
• Resources: Reporting Worksheet Template One
• Resources: Reporting Worksheet Template Two
• Resources: Founders Membership Preview: Optimization Walkthrough
• Resources For Beginners: How to Optimize Accounts Right Now
• Resources: MER vs aMER Worksheet
• Resources: Advanced Deep Audit of a Meta Account

Phase Two: Action

• Phase 2: Full Funnel Set-up and Targeting Research
• Phase 2: Placement Considerations and Technical Notes
• Phase 2: How One Agency Thinks About Optimization
• Resources: How to set a cost cap bid properly
• Resources: Landing Page Inspiration
• Resources: Website Teardowns and Audits with Kurt Elster (Interview)
• Resources: 17 Quick Wins to Improve Your DTC Landing Page

Phase Three: Creative

• Phase 3: Building and Sourcing Creative
• Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
• Phase 3: Creative Testing, Analysis and Scaling
• Phase 3: Creative Reporting
• Resources: How To Set Up A Creative Testing Structure
• Resources: How To Get Influencers for UGC, A Playbook (Interview)
• Resources: Mini-Masterclass: Why Humans Buy Anything
• Resources: Creative Testing & Analysis Map
• Resources: TikTok Spark Ads Instructions for Creators
• Resources: TikTok Ads Best Practices 2022
• Resources: TikTok Ads Safe Zone Template
• Resources: IG Reels Ads Safe Zone Template
• Resources: IG Stories Ads Safe Zone Template

Phase Four: Diversification

• Phase 4: A beginners guide to TikTok Ads with Brad Klein
• Phase 4: Google Performance Max and YouTube Ads
• Phase 4: Email and SMS Basics
• Resources: Google: Affinity Audiences for Brand Advertisers
• Resources: TikTok Ads – Best Practices
• Resources: TikTok Ads Mastery and Tips, with Cody Plofker
• Resources: Google Ads Deep Account Audit – Live Walkthrough
• Resources: Performance Max Resources

Phase Five: Tech Checks

• Phase 5: Pixel Check-up
• Phase 5: Understanding Aggregated Event Measurement (AEM)
• Phase 5: Conversion API (CAPI) Check Up
• Phase 5: Catalog Set-up.mp4
• Resources: Meta Outage Notifications – Slack RSS Feed

Sales Page

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