[VIP DOWNLOAD] Erica Scheider and Rob Lennon – Content Editing 101 – AI Learning Guides and Editors

The Ultimate Content Editing Course to Transform Your Writing: Tools, Frameworks, and Confidence – All in One Place

The only content editing course designed to give you proven tools and frameworks to improve your writing and drastically cut your editing time. Say goodbye to decision fatigue and hello to clear, confident edits.

Dear Writer (whether you’re just starting out or a seasoned pro):
Imagine creating content that keeps readers hooked from the first word to the last.
Your posts resonate emotionally, your stories captivate, and dream clients can’t help but be drawn to you.This vision can become your reality—but only if you master the art of editing.Your content has the potential to be seen, appreciated, and remembered.
But here’s the problem: weak editing skills can ruin your reach and conversions.Without a clear editing process, you might feel stuck:

• Unsure what to change or why, leading to indecision and frustration.
• Unable to remove friction points because you don’t know what to cut or keep.
• Hesitant to “kill your darlings,” even though deep down you know clarity is more important than cleverness.
• Struggling to write faster because you’re editing as you go, instead of separating writing and editing with a proven system.

The result?Your hard work goes unnoticed. Readers feel confused, bored, or disappointed because your content didn’t live up to its potential.But fixing this doesn’t require a return to English class or memorizing grammar rules.

Let Me Share My Story:
How I went from a low-paid Upwork writer applying to 50+ jobs a day to becoming Head of Content and helping thousands of writers upskill and earn more money.

What You’ll Get in This Course:

The Content Editing 101 System

Part 1: Reset Your Writing Brain

• Mindset Makeover for Writers: Learn why cutting unnecessary fluff actually strengthens your content.
• Overcome the Myth: Editing isn’t just for professionals—anyone can do it.
• Editing Essentials Bootcamp: A quick introduction to the three types of editing.

Part 2: Sentence Surgeon – Master Copy Editing

• Redundancy Removal Toolkit: Techniques to cut repetitive phrases.
• Active Voice Activator: Shift from passive to active voice for stronger impact.
• Tense Mastery Class: Learn why one tense rules them all.
• Sentence Structure Simplified: Understand the four types of sentences and when to use concise or lengthy structures.
• BONUS! Specific Hook Secrets: A popular lesson from our “Hooked on Writing Hooks” course to craft irresistible hooks.

Part 3: Big Picture Blueprint – Developmental Editing

• Navigate the Narrative Gap: Spot and fix gaps in your content.
• Amplify Your Argument: Strengthen your arguments with persuasive techniques.
• Structural Strategy: Master the flow of content from ‘What’ to ‘Why’ to ‘How.’

This system will teach you how to quickly transform your first drafts into polished, powerful content.

Bonuses Included:

1. Content Editors Workbook ($50 Value)

A companion guide with exercises to help you practice and apply what you’ve learned.

2. AI Learning Guides and Editor Bots ($350 Value)

This course integrates AI tools to make learning fun, easy, and interactive:

• Each lesson comes with an AI bot to help you see examples of the editing principles in action.
• Access to two EditorBots trained on the Content Editing 101 system for both developmental and copy editing.
  These AI tools not only enhance your learning experience but also serve as your personal editing assistants, saving you time and boosting your confidence.

3. Live Editing Masterclasses (Included FREE)

Learn directly from two seasoned experts:

• Rob, a writer with millions of words and 47 self-published titles on Amazon.
• Me, an editor with years of experience managing content teams and editing countless pieces of content.

Together, we walk through the principles of the course in two 30-minute masterclasses—one focused on copy editing and the other on developmental editing. These videos bring the lessons to life and are often the most valuable part of the course for many students.

Here’s What You’ll Gain with Content Editing 101:

• A complete editing roadmap through video and written lessons.
• A workbook with fun, practical exercises to apply your newfound skills.
• Interactive AI bots to help you identify edits and improve your content.
• Video masterclasses to see real editing techniques in action.

Whether you’re new to writing or looking to refine your skills, this course will give you the tools, frameworks, and confidence needed to elevate your content and maximize its impact.

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