What you’ll learn when
you join the coaching program now

• Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
• Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
• Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
• Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
• Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
• Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.

WHAT’S WAITING FOR YOU INSIDE:

CHAPTER #1:

INTRODUCTION TO AMAZON PPC

Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.

• The Goal of PPC – 7 Mins
• PPC Overview – 6 Mins
• 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
• 1 – General Strategy.flv – 9 Mins

CHAPTER #2:

UNDERSTANDING CAMPAIGNS

Create and manage effective Amazon PPC campaigns that target the right customers and get results.

• General Strategy – 7 Mins
• How Buyer Psychology affects PPC – 12 Mins
• The Different Types of Ads on Amazon – 4 Mins
• Campaign Manager Overview – 15 Mins
• Creating a Campaign – 7 Mins
• Campaign Naming Convention – 5 Mins
• Campaign Bidding Strategies – 4 Mins
• Auto Campaigs – 6 Mins
• Manual Keyword Campaigns – 8 Mins
• Exact Campaigns – 7 Mins
• Broad Campaign – 7 Mins
• Phrase Campaigns- 5 Mins
• Product Targeting Campaign – 6 Mins
• Category Targeting Campaign – 6 Mins

CHAPTER #3:

TARGETING AND MATCH TYPES

Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.

• Product Targeting Based on Auto – 11 Mins
• Product Targeting Based on Amazon Suggestions – 6 Mins
• Product Targeting Based on Who is Targeting Us – 4 Mins
• Product Targeting based on Adjacent Categories – 10 Mins
• Product Targeting Based on Competitors – 14 Mins
• Brand Campaigns – 5 Mins
• Brand Protection Campaigns – 13 Mins

CHAPTER #4:

RESEARCH AND PRODUCT RANKING

Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.

• Helium 10 Keyword Research – 10 Mins
• Why You Should Continuously Launch New Campaigns – 6 Mins
• PPC Launch Strategy – 8 Mins
• Using PPC to Upsell – 4 Mins
• Using PPC to Rank – 5 Mins
• Tracking Organic Ranking – 4 Mins
• Using PPC to Influence Organic Rank – 15 Mins

CHAPTER #5:

REPORTS AND OPTIMIZATION

Track your results and make adjustments to your campaigns to improve your return on investment (ROI).

• Search Term Report Explained – 8 Mins
• Adding Negatives from STR – 7 Mins
• Launching Profitable Search Terms from STR – 5 Mins
• Negative Keywords – 9 Mins
• How to Handle Bleeders – 6 Mins
• Optimizing Bids in Campaign Manager – 9 Mins
• Bulk Sheets Explained – 17 Mins
• Bulk Sheet Optimization Parameters – 7 Mins
• Bulk Sheets Optimization – 20 Mins
• Main Sales Drivers – 13 Mins
• Advertised Product Report – 17 Mins
• Placement Reports – 14 Mins
• Placement Optimization – 4 Mins
• Continuous Improvement – 6 Mins
• Refreshing Bids Everytime Listing is Optimized – 6 Mins
• Weekly Optimization Process – 8 Mins

CHAPTER #6:

ANALYTICS AND DATA INTERPRETATION

Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.

• Calculating Cost Per Conversion – 10 Mins
• Calculating ACOS and TACOS – 8 Mins
• Sessions and Unit Session Percent – 6 Mins
• Tracking Sessions and Unit Session Percentage – 6 Mins
• Building an Analytics Tracker – 20 Mins
• Different Scenarios in Analytics – 20 Mins

CHAPTER #7:

DEMAND SIDE PLATFORM (DSP)

Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.

• What is Amazon DSP – 1 Min
• DSP Creatives – 2 Mins
• Creatives – La Pura – 14 Mins
• LaPura Attaching Creatives – 5 Mins
• Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
• Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
• DSP Line items – 2 Mins
• Lapura – Line Item Creation – 15 Mins
• DSP Orders – 3 Mins
• LaPura Creating an Order – 6 Mins
• DSP Audiences – 3 Mins
• Audiences La Pura – 3 Mins
• Audience Creation – 6 Mins
• DSP Supply Sources – 2 Mins
• LaPura Create Advertiser – 4 Mins

Sales Page

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