[VIP DOWNLOAD] Ben Settle – Client-less Copywriter

Ben Settle – Client-less Copywriter Overview

Ben Settle’s Client-less Copywriter shows you how to turn copywriting skill into a lasting business asset. Instead of hunting clients nonstop, you build something that can pay you repeatedly. Moreover, you set up the business to grow in value each month. As a result, you avoid living at your desk all day. In this program, you also learn a write once, profit forever framework. Consequently, your writing can support multiple income streams over time.

Here’s What You Get Inside Client-less Copywriter

First, you discover how to leverage copywriting to create a real asset. Then, you follow Ben’s proven write once, profit forever framework. Next, you learn the exact steps to grow the business steadily. Finally, you structure the system so it runs smoothly without constant supervision. Meanwhile, the program also explains how only a few people access this material worldwide.

The Four-Step Client-less Copywriter Framework

Ben’s approach follows four simple steps. However, these steps changed his path from freelance copywriter to alt-copywriter success. Therefore, the framework focuses on building a list and relationships. In addition, it keeps the tech side simple.

Step 1: Create Your One-Sentence Business Plan

At the center sits a one-sentence business plan. It sounds almost too simple. Yet it works because it forces clarity. You answer a series of four questions. However, the full four questions appear inside Client-less Copywriter. Still, you can start with the first key question. So, ask yourself: Who do you want to serve?

This matters because the framework avoids chasing hot niches. Instead, you choose people you truly care about helping. For example, Ben first thought about men worried about prostate health. He chose them because his family faced that issue. Therefore, he understood the fear and frustration involved. Next, he wrote a book and built a small platform. Then, he turned that concern into a business. It did not look glamorous. Still, it worked because he understood his audience deeply.

Consequently, the key is emotional alignment. You do not want this to feel like work. So, you pick an audience tied to something you have experienced. Then, you already know what they think about. Moreover, you can grow a business around almost any topic. For instance, you could focus on home security. Alternatively, you could cover buying and selling used designer clothing. Likewise, you could build around guitar practice or card magic.

After you answer the question, you craft a simple statement. For example: I want to help parents of neuro-divergent kids navigate public school. Another option: I want to help busy professionals cook at home without losing hours. Or: I want to help first-time aquarium owners keep fish healthy and build great tanks. Ben walks you through this process inside Client-less Copywriter. Additionally, he shares real examples. Therefore, your plan can feel authentic and motivating.

Step 2: Create Your Opt-In Page

Once you know who you serve, you build an opt-in page. This page lets people enter your ecosystem by sharing an email address. Although it sounds technical, it stays simple. In fact, Ben breaks it into two key elements.

A compelling headline that makes a clear promise. For example: Discover the Simple Framework That Turns Your Writing Into a 24/7 Income Stream (No Clients Required!). Your headline should state the value fast. Then, it should give a strong reason to join.
The shameless bribe that motivates the sign-up. This bribe gives something valuable and relevant. For instance, it can be a free report. Alternatively, it can be a checklist or short training video. Ben calls it a shameless bribe because it opens the door quickly.

Also, Ben stresses that you do not need tech skills. He even admits he struggles with tech himself. Therefore, he shares the software he uses. As a result, the setup becomes straightforward.

Step 3: Get People to Your Opt-In Page

Next, you bring visitors to that page. Your goal is simple: attract people from your ideal audience. Then, they join your email list. This may sound complex. However, Ben keeps it grounded in daily writing.

You write content each day. That content can be a blog post or social post. Then, it points back to your opt-in page. In other words, you give value first. Afterward, you show them where to go for more.

Inside Client-less Copywriter, Ben shares 10 ways to drive traffic. You only need two or three methods. Still, the variety gives you options. For example, he includes:

A decades-old, free list-building secret that can add hundreds of subscribers in one day
The Gene Schwartz technique that uses existing clients to grow your list
A set-it-and-forget-it strategy that brings leads years later
The email snowball that creates compounding leads each month
A counterintuitive approach that makes other marketers send you subscribers
A sneaky method that makes people seek you out
Content tentacles that create many paths to your opt-in page
A value swap where 60 minutes can trade for many new subscribers
A 90-day sustainable growth blueprint to double down on what works

Step 4: Write Daily Emails and Build Relationships

Then, you build the business through daily email. This daily message becomes the beating heart of the Client-less Copywriter model. At first, daily email can feel intimidating. However, Ben shows where to find ideas. Therefore, the habit becomes manageable.

Many people fear they will annoy subscribers. Consequently, they avoid frequent emails. Ben had that fear too. Yet he found he earned more as he emailed more. The reason comes down to proximity. When you appear in inboxes daily, you build a relationship. Then, stories and insights create what he calls friendly familiarity. As a result, subscribers feel they know you. Therefore, they trust you more. Then, they buy with less hesitation.

Ben also says daily writing does not need to feel like a grind. Instead, it can become enjoyable and even therapeutic. Inside Client-less Copywriter, he teaches:

His write once, profit forever email framework for potential multiple income streams
The psychology behind why daily emails beat occasional emails
How to structure emails so readers look forward to them
His counterintuitive way to handle unsubscribes, and why they can signal progress

BONUS #1: Crash Course for Can’t-Stop-Reading Emails

Ben adds a crash course focused on email writing. Specifically, it answers how to write daily emails people want to read. You also do not need to sound like a master copywriter. In fact, being too polished can hurt results. Therefore, Ben leans into natural writing and real connection.

In this bonus, you discover several practical ideas: