[VIP DOWNLOAD] Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

What You Get:

MODULE 1

Getting Started With Performance Max

MODULE DETAILS

⊕What is Performance Max?
⊕How P-Max Differs from Other Google Campaign Types
⊕How P-Max Fits into Your Marketing Stack
⊕Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign

MODULE 2

Using Performance Max To Maximize Shopping

MODULE DETAILS

⊕Campaign Strategy: Goals & Setup
⊕Audience Signals Bidding strategy
⊕Listing Groups & Product Feed
⊕Case Study: Maximizing P-Max Conversions for oVertone
⊕Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕Case Study: Auto brand 2x’s Revenue and gets 295% ROI

MODULE 3

Performance Max For Top-Of-Funnel Growth

MODULE DETAILS

⊕Going Beyond Shopping for Scale
⊕Listing Groups & Shopping Ads
⊕Display Network for Scale / New Traffic & Customer Acquisition
⊕YouTube Ads – Video Strategy, Assets & Hooks
⊕Campaign Buildout #2
Reporting Insights & Optimization
⊕Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕Action Items for Executing Your Blueprint