What You Get:

Module 1: “WELCOME” → (5 Lessons)

[Submodule A] → What you can expect:

✐ [Lesson A1] Expect clear, concise lessons:

✐ [A2] Expect to learn by example:

✐ [A3] Expect “Scientific Advertising” by Claude Hopkins:

✐ [A4] Expect to have a new landing page when you finish:

Module 2: “LANDING PAGES” → (7 Lessons)

[Submodule B] → Transformational results:

✐ [B1] Copywriting great, Eugene Schwartz:

✐ [B2] Testing big differences:

✐ [B3] Clarity, desire, credibility, and action:

[Submodule C] → The before, the after, and the template:

✐ [C1] The original landing page:

✐ [C2] The transformed landing page:

✐ [C3] The template:

Module 3: “ACHIEVING CLARITY” → (16 Lessons)

[Submodule D] → Audience research:

✐ [D1] A better way:

✐ [D2] Persona (with an “a”):

✐ [D3] Person (sans “a”):

✐ [D4] Persona (an example):

✐ [D5] Person (an example):

✐ [D6] Conducting a personal interview:

[Submodule E] → The “Hero” divider

✐ [E1] The most important divider:

✐ [E2] Primers:

✐ [E3] Headlines:

✐ [E4] Subheadlines:

✐ [E5] Body copy:

✐ [E6] Calls to action:

✐ [E7] Art:

[Submodule F] → Congruence:

✐ [F1] The forgotten conversion principle:

✐ [F2] Order of operations:

Module 4: “INTERMISSION #1” → (1 Lesson)

A short break:

Module 5: “INTENSIFYING DESIRE” → (38 Lessons)

[Submodule G] → About fascinations:

✐ [G1] What’s a fascination?

✐ [G2] Where fascinations came from:

✐ [G3] Why fascinations work:

✐ [G4] When fascinations work:

✐ [G5] The clickbait debate:

[Submodule H] → Fascinations – 9 writing rules:

✐ [H1] Guardrails:

✐ [H2] Rule #1:

✐ [H3] Rule #2:

✐ [H4] Rule #3:

✐ [H5] Rule #4:

✐ [H6] Rule #5:

✐ [H7] Rule #6:

✐ [H8] Rule #7:

✐ [H9] Rule #8:

✐ [H10] Rule #9:

[Submodule I] → Fascinations – My 3-step process:

✐ [I1] One, two, three:

✐ [I2] Step 1:

✐ [I3] Step 2:

✐ [I4] Step 3:

[Submodule J] → Fascinations – 18 filters:

✐ [J1] Filter #1:

✐ [J2] Filter #2:

✐ [J3] Filter #3:

✐ [J4] Filter #4:

✐ [J5] Filter #5:

✐ [J6] Filter #6:

✐ [J7] Filter #7:

✐ [J8] Filter #8:

✐ [J9] Filter #9:

✐ [J10] Filter #10:

✐ [J11] Filter #11:

✐ [J12] Filter #12:

✐ [J13] Filter #13:

✐ [J14] Filter #14:

✐ [J15] Filter #15:

✐ [J16] Filter #16:

✐ [J17] Filter #17:

✐ [J18] Filter #18:

Module 6: “INTERMISSION #2” → (1 Lesson)

Another short break:

Module 7: “EARNING CREDIBILITY” → (9 Lessons)

[Submodule K] → Confidence signals:

✐ [K1] What’s beneath all of this?

✐ [K2] Signal 1:

✐ [K3] Signal 2:

✐ [K4] Signal 3:

[Submodule L] → Testimonials:

✐ [L1] Two types of testimonials:

✐ [L2] Type 1:

✐ [L3] Type 2:

✐ [L4] Creating a testimonial campaign:

Module 8: “COMPELLING ACTION” → (5 Lessons)

[Submodule M] → Why now?

✐ [M1] Reason #1:

✐ [M2] Reason #2:

✐ [M3] Reason #3:

✐ [M4] Reason #4:

Module 9: “TESTING” → (4 Lessons)

[Submodule N] → Big n’ small:

✐ [N1] Big tests:

✐ [N2] Small tests:

✐ [N3] Last thing:

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