[VIP DOWNLOAD] Ezra Firestone – Smart Google Ads

Ezra Firestone – Smart Google Ads: What You Get

Smart Google Ads gives you 8 modules and 91 videos. Moreover, it blends deep strategy with step-by-step tutorials. Therefore, you can use Google’s broad reach with clearer direction. Additionally, the training supports both planning and hands-on setup.

Smart Google Ads Module 1: Crucial Cornerstones Of Google Ads

First, Smart Google Ads starts with the core ideas you need. Then, it frames how Google Ads fits business goals and the wider media mix. Next, it explains the difference between demand generation and capture generation. Consequently, you can choose the right approach for each campaign. This module also covers the four pillars of Google Ads. Additionally, it reviews key strengths and weaknesses. As a result, you can set expectations before spending budget.

Smart Google Ads Module 2: Preparing To Run Traffic On Google

Next, Smart Google Ads moves into preparation. First, you chart your direction with clearer intent. Then, you get familiar with KPIs that guide decisions. After that, you focus on conversion tracking and its setup. Therefore, you can measure outcomes with more confidence. The module also explains attribution models and a source of truth. Additionally, you organize assets before launch. This section covers messaging, images, and videos. Then, you create remarketing audiences to support follow-up campaigns. Finally, you review different targeting types to match goals.

Smart Google Ads Module 3: Google Search

Then, Smart Google Ads dives into Google Search. First, it connects search ads to your marketing funnel. Next, it emphasizes targeting the right keywords. After that, it walks through keyword research for stronger intent matching. Therefore, your ads can meet users at the right moment. The module also covers quality score for better efficiency. Additionally, it explains campaign segmentation and ad group structure. Next, it addresses search ad copy and search assets. Then, it compares manual bidding and smart bidding. Finally, it shows how to build and optimize search campaigns. It also includes advanced tools and tactics within the search focus.

Smart Google Ads Module 4: Google Shopping

After Search, Smart Google Ads teaches Google Shopping. First, it links Shopping to your funnel position. Next, it provides a Merchant Center overview for context. Then, it reviews product feed types and feed elements. Therefore, you can understand what Shopping needs to run well. The module also covers product reviews and promotions in Merchant Center. Additionally, it explains Shopping bidding choices. Next, it guides you through building a Shopping campaign. Then, it covers optimizations that improve performance over time. Consequently, products and feed quality stay central throughout this section.

Smart Google Ads Module 5: Performance Max

Next, Smart Google Ads introduces Performance Max. First, it explains where Performance Max fits in your funnel. Then, it breaks down the elements of an asset group. After that, it covers ad copy and required assets. Therefore, you can structure inputs with more purpose. The module also shares strategies and best practices. Additionally, it covers Performance Max bidding. Next, it shows how to build the campaign step-by-step. Then, it teaches optimization routines for ongoing improvement. Consequently, you can manage the system with clearer levers.

Smart Google Ads Module 6: YouTube

Then, Smart Google Ads moves into YouTube. First, it maps YouTube to the marketing funnel. Next, it lists seven must-have elements of a YouTube video. After that, it provides eight YouTube ad templates. Therefore, you can approach creative with more structure. The module also lays the foundation with remarketing. Additionally, it walks through building remarketing audiences. Next, it covers YouTube remarketing strategies and bidding strategies. Then, it shows how to build a YouTube remarketing campaign. After that, it shifts to top-of-funnel ads on YouTube. Next, it builds top-of-funnel audiences and campaigns. Finally, it covers YouTube optimizations to keep improving results.

Smart Google Ads Module 7: Display & Discovery

After YouTube, Smart Google Ads covers Display and Discovery. First, it connects both channels to your funnel. Next, it compares Google Display versus Google Discovery. Then, it outlines campaign types and ad types for each. Therefore, you can pick formats with clearer intent. The module also shows how to use Display and Discovery for top-of-funnel ads. Additionally, it reviews bid strategies for these campaign styles. Next, it focuses on crafting your message with ad copy. Then, it highlights image selection as the most important element of image ads. It also guides remarketing builds for Display. Then, it covers top-of-funnel Display builds and optimizations. Next, it walks through Discovery remarketing builds. After that, it covers Discovery top-of-funnel builds and optimizations. Consequently, you get a complete view of both channels.

Smart Google Ads Module 8: Using Google For Full Funnel Marketing

Finally, Smart Google Ads brings everything together. First, it puts all channels into one plan. Then, it pushes a full-funnel perspective across campaigns. Next, it covers portfolio metrics within that perspective. Therefore, you can evaluate performance beyond single campaigns. The module also addresses balancing the budget. Additionally, it includes a ROAS-based budget model walkthrough. Next, it covers leveraging third-party tracking tools. As a result, you can align channels while keeping measurement in view.

If you also want creative strategy support alongside Smart Google Ads, explore this related page next. It can complement your funnel work and ad execution. Visit Jay Milne – Ad Operator for more details.