What You Get:

The exact process we use to secure 5-20 new qualified prospect meetings every week for our clients.

What’s New in the 2.0 Version:

• Resource Checklist One-Sheeter, so you can set up the right systems from the beginning.
• Bonus Module: How to Implement Relationship Sales At Scale.
• Videos re-edited for a smoother overall experience.
• New introduction from instructor.

Course Curriculum:

INTRO

• Background and Vision
• Resource Checklist
• Copy Ideas Library

1. CONCEPTS: The Right Foundation for Predictable Revenue

• The Five Prospecting Commandments
• How to Get Maximum Leverage Through Delegation
• Flashlight vs. Laser Pointer
• LinkedIn Sales Navigator Workshop
• Action Items
• Section 1 Slides

2. COPY: How to De-Risk Business Conversations

• How to Use Context to Your Advantage.
• The One Simple Task…
• Six Guidelines for Effective Outreach Copy
• Action Items – Craft Your Outreach Template
• Sec 2 Slides

3. SYSTEMS: Build Your Agency’s Lead Generation Machine

• The Lead Generation Universe – Tools and Automation
• How Inbound and Outbound Interact
• Building Your Outbound Engine – How to Enrich Data and Launch Your Campaigns
• Outreach Cadence Samples
• The Longterm Growth Path
• Action Items + Q&A
• Section 3 Slides

4. OPTIMIZATION: A Case Study in Closed Business

• Case Study Intro – Metrics and Benchmarks
• Campaign Diagnosis – Making Sense of Replies
• The Hit Campaign Dynamic: Meetings and Closed Business
• Action Items
• Section 4 Slides

4.1. Relationship-Driven New Business At-Scale. [Bonus Section]

• Intro to Relationship-Driven Prospecting.
• Using the Historic Client Commonality.
• Alumni Connections, Geographies, and Lego Blocks.
• Indirect Connectors and The Hopscotch Approach.

5. THOUGHT LEADERSHIP: How to Plug Into the Right Audiences

• The Power of Existing Audiences
• How to Use Targeted Outreach to Secure Dozens of Placements
• Thought Leadership Q and A
• Section 5 Slides
• BONUS Materials
• Webinar: How to Sell Agency Services in Uncertain Times
• Webinar: Relationship-Driven New Business At-Scale.

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