Market Like a CEO: Master High-Ticket Messaging and Build Authority
Transform Your Marketing Strategy with Market Like a CEO
Jereshia Hawk’s Market Like a CEO is a results-driven program that equips entrepreneurs with the tools to refine their messaging, build authority, and attract high-ticket clients. Designed for leaders who want to show up authentically while commanding premium prices, this program is a step-by-step guide to becoming the CEO of your marketing strategy.
This course isn’t just about visibility—it’s about learning to market with intentionality, authenticity, and precision. Whether you’re struggling to effectively communicate your value or want to better align your messaging with high-ticket offers, Market Like a CEO provides the framework and tools to help you succeed.
Why Market Like a CEO is Essential
The Shift in Modern Marketing
In today’s competitive landscape, selling high-ticket offers requires more than just promoting your services. You need to connect with your ideal client on a deeper level. This program focuses on the psychology behind high-ticket buyers and teaches you how to craft messaging that speaks to their identity and aspirations.
From Creator to Leader
Marketing like a CEO means stepping into a leadership role, where you’re not just creating content but leading your messaging strategy. This program helps you transition from simply selling your services to showcasing the transformation your clients will experience by working with you.
What’s Inside Market Like a CEO?
Module 1: The New Rules for Visibility, Authority & Remaining In Demand
This module focuses on helping you show up authentically without feeling overexposed. You’ll learn how to balance visibility with boundaries and curate the aspects of your identity that align with your brand.
Key Lessons:
- The Visibility Block: Why You’re Holding Back in Your Messaging
- Authenticity vs. Overexposure: Where to Draw the Line
- Decision Check-In: Curating Your Visibility and Magnifying the Right Parts of Your Identity
Module 2: The Foundation of High-Ticket Messaging
As your price point increases, your messaging needs to evolve. This module focuses on shifting from selling what you do to communicating the transformation your clients will experience.
Key Lessons:
- Why Messaging Matters in High-Ticket Sales
- The High-Touch Messaging Shift: Speaking to Who Your Buyer Becomes
- Decision Check-In: Are You Ready to Stop Selling the Offer and Start Speaking to the Buyer’s Identity?
Module 3: The Psychology of High-Ticket Buyers
Understanding your client’s mindset is crucial for high-ticket sales. This module dives into how decision-making changes at higher price points and how to align your messaging with your client’s readiness to buy.
Key Lessons:
- The Psychology of High-Ticket Buyers: How Decisions Shift with Higher Prices
- The Three Levels of Buyer Identity Shifts: Matching Your Messaging to Their Stage
- Choosing the Right Lead Generation Strategy for Your Business Model
- Decision Check-In: Identifying the Buyer Stage You’re Currently Speaking To
Module 4: The Messaging Mindset Shift
Messaging is not static—it evolves as your business grows. This module helps you identify areas where your messaging may be outdated and teaches you how to re-engage your audience without starting from scratch.
Key Lessons:
- The Myth of ‘Set It & Forget It’ Messaging
- Why Messaging Needs to Evolve to Stay Relevant
- Decision Check-In: Identifying Outdated Parts of Your Messaging
Module 5: Lead Your Messaging Like a CEO
This module emphasizes the importance of stepping into a leadership role in your marketing. You’ll learn how to map buyer patterns, delegate effectively, and create systems that ensure consistency and scalability.
Key Lessons:
- Know Your Buyer Like a CEO: Using the Client Snapshot Template
- Create Content Like a CEO: Custom GPT Prompts for High-Converting Content
- What It Really Means to Market Like a CEO: Actionable Checklist
Accessible Learning Designed for Busy Entrepreneurs
The Market Like a CEO program is designed to meet you where you are, with no fluff or filler. Every tool and resource is crafted to streamline your marketing efforts and eliminate second-guessing.
What’s Included:
- 18 video modules with playback speed control and full transcripts
- A private podcast feed for on-the-go learning
- A Client Snapshot Template to decode how your ideal clients make decisions
- A Custom ChatGPT Prompt to generate content topics and hooks that convert
- A Messaging Rhythms Checklist to keep your messaging aligned and consistent
Why Market Like a CEO Stands Out
1. High-Ticket Focus
This program is specifically tailored for entrepreneurs selling high-ticket offers. The lessons are designed to help you attract premium clients by refining your messaging and showing your value.
2. Actionable Tools
From templates to checklists, Market Like a CEO provides practical tools you can implement immediately. These resources save time and ensure your marketing efforts are focused and effective.
3. Psychological Insights
Understanding the psychology of high-ticket buyers is a game-changer. This program gives you the knowledge to craft messaging that resonates deeply with your audience.
4. Authentic Marketing
The program emphasizes authenticity, teaching you how to show up as your true self while maintaining professional boundaries. This approach builds trust and strengthens your connection with your audience.
Who is Market Like a CEO For?
- Entrepreneurs: Those offering high-ticket services or products who want to refine their messaging strategy.
- Coaches and Consultants: Professionals looking to position themselves as leaders in their fields.
- Content Creators: Individuals building authority and aiming to monetize their expertise.
- Business Owners: Those ready to scale their marketing efforts and attract premium clients.
Benefits of Market Like a CEO
1. Position Yourself as a Leader
By stepping into the role of CEO of your messaging, you’ll build authority and stand out in your industry.
2. Attract Premium Clients
The program helps you create messaging that speaks directly to high-ticket buyers, increasing your ability to close premium sales.
3. Save Time and Effort
With ready-to-use tools and templates, you’ll streamline your marketing efforts and focus on what truly matters.
4. Build Authentic Connections
By balancing authenticity with professionalism, you’ll build stronger, more meaningful relationships with your audience.
5. Stay Relevant and Resonant
As your business evolves, you’ll learn how to adapt your messaging to stay aligned with your audience and goals.
Final Thoughts: Is Market Like a CEO Worth It?
Jereshia Hawk’s Market Like a CEO is a powerful program for entrepreneurs ready to refine their messaging, attract high-ticket clients, and build authority in their industries. With its focus on actionable tools, psychological insights, and authentic marketing, this program provides everything you need to elevate your marketing strategy.
If you’re ready to step into your role as the CEO of your messaging and create a marketing strategy that drives results, Market Like a CEO is the solution you’ve been looking for.
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Download Link for VIP Membership Users:
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