Here’s What’s Included:

Lead Generation paid media campaigns are often more complex than Ecommerce. They require you to generate conversions, but also ensure the leads are of good quality. Plus, you need robust tracking for down funnel optimization. In this course, we’ll discuss strategies for 3 stages in Lead Gen and give in depth examples. We’ve created 28 short lessons that span about 3 hours to help keep lessons bite sized and focused.

1. Section 1 – Generating Leads
   1. Intro & Agenda – Section 1 – Generati…
   2. Call To Action Strategy – The Biggest…
   3. Call To Action Strategy – Determining…
   4. Call To Action Strategy – The Price o…
   5. Call To Action Strategy – Building Fi…
   6. Call To Action Strategy – Designing f…
   7. Finding Your Audience – Who Are They …
   8. Generating Leads – Overview of 4 Main…
   9. Building a Foundation – Intro to Why …
   10. Building a Foundation – Excluding Dup…
   11. Building a Foundation – Creating a Da…

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